Craft Gallery, Gift Shop and Online Sales
Successfully selling your crafts at local shows and fairs
might be as far as you want to take your business. Taking
the next step means selling your crafts in gift shops boutiques
and galleries and takes a very different approach.
There are two basic arrangements that most shops, galleries
and boutiques follow:
When selling your handmade crafts through consignment shops
or outright to stores, the direct approach is often the fastest
way to get your work into shops or galleries. In many cities,
I have had good results simply walking into a store and introducing
myself to the owner or manager.
Never walk in with your pieces - unless you are wearing something
- because it doesn't show respect for the store manager and
comes across as unprofessional.
Unless you have a specific appointment, avoid approaching
stores on a Monday, Friday, or weekend. The best times are
mornings in the middle of the week. Store owners are too busy
or too tired in the afternoon, and they are often gone on
weekends. The bigger the shop, the more likely they will want
to make an appointment for another day. Stay flexible enough
to work with their time frame. Never attempt to push your
schedule on them.
You may not have to look far to find wholesale accounts.
It’s inevitable that you will be approached by store
owners at craft shows looking for new merchandise. After an
owner or buyer approaches you at an event, follow up by giving
them a phone call to say thanks for stopping at your booth.
Make an appointment to meet with the owner and give a presentation.
A good store account can provide steady sales for a long time.
After establishing wholesale accounts, keep in touch with
them. Sales will increase when you make more personal visits
or telephone calls with the owners.
Make recordkeeping a breeze with Outright.com! Income and expenses are automatically gathered from online banking, credit cards, PayPal, and more. Transactions are categorized for easy to understand financial charts and reports, and everything is organized for tax time. Try Outright.com Online Bookkeeping - Free Trial.