Promote Your Craft Business
Every person who stops by your booth or table is a potential
customer, even if they don't make a purchase that day. The
fact that your craft interested them enough to stop and look,
gives you the chance to turn them into future buyers.
Most crafters should have a business card or a postcard as
a handout with contact information, upcoming shows and a photo
of their craft. This gives booth visitors a way to keep in
touch, see your work and call you for custom craft work. Many
online printers have offers like Discount Business Cards with free online design!
But why stop there? If someone has stopped to look, why not
have a guest book handy so you can add interested prospects
to the list you have of current buyers. A good list (e-mail
or snail mail) can bring a lot of buyers to your booth, attracting
others who see your "fans". Of course you can also use
your digital images to create one-of-a-kind items!
And between shows? A portfolio website can be your best "agent"
24/7. James Dillehay's Sell
Your Crafts Online can be a very good resource. If you
make one-of-a-kind items, be sure your website is up to date,
you indicate a policy for shipping, retail pricing, international
orders, and custom orders. See
our section on web-based shops like Etsy and ArtFire.
Many companies offer email marketing services and targeted email campaign solutions Easy as 1, 2, FREE! Find out about their e-mail marketing & advertising services today!
E-newsletters are also a good way to keep interested buyers informed of your upcoming shows. Visit this link to learn about how to create an email newsletter for your business.
James Dillehay's book Sell
Your Crafts Online provides a roadmap to the best Internet
places from which to sell, promote, get reviewed, and find